Business / Economics / Marketing
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A practical rule book for becoming an investment professional. It offers guidance for those who w..
He is one of the most praised, perhaps the most feared, and certainly one of the most confounding..
In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line ..
Positioning, a concept developed by the authors, has changed the way people advertise. The reason..
Internationally best-selling author, master of business reinvention and management guru Tom Peter..
In the first book to quantify the economic returns of reputation, Fombrun shows that by developin..
Six Thinking Hats can help you think better-with its practical and uniquely positive approach to ..
The high-energy tale of how two socially awkward Ivy Leaguers, trying to increase their chances w..
In the fall of 1930, David Packard left his hometown of Pueblo, Colorado, to enroll at Stanford U..
How to turn intellectual property into an indispensable source of competitive advantage Mark Blax..
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshol..
An economist's version of The Way Things Work, this engaging volume is part field guide to ec..
This text encapsulates the author's ability to discover investment trends, while clearly intr..
Introduction by D D Raphael. Published in the same year as the American Declaration of Independen..
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In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively s..
A professional trader, who had the good sense to get out after losing a bundle of money in the 19..
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